Tag Archives: Promote Your Own Lower-priced Alternative

Canada: Wine Not Use A Competitor’s Trademark To Promote Your Own Lower-priced Alternative?

Canada: Wine Not Use A Competitor’s Trademark To Promote Your Own Lower-priced Alternative?

The Court of Appeal of Québec ruled that in suitable situations, the use of third-party trademarks in comparison advertising is acceptable, emphasizing the need of pursuing appropriate remedies in IP matters. The Québec Court of Appeal upheld a decision of the Québec Superior Court on November 5, 2021. A claim for copyright and trademark infringement […]