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In an increasingly competitive and globalised marketplace, your brand helps define your business, speaks to your clientele and sets you apart. For nearly six decades, Baker McKenzie has helped clients protect their trademarks, optimise brand value and secure brand identity across product and service lines.
Our experience and capabilities
We have over 500,000 trademark records under our management and extensive experience in the successful prosecution and defence of our clients' brands. We cover the full scope of IP services, from prosecution to enforcement, across 40 countries – and in more jurisdictions than any other firm. We have leveraged our size to provide these services efficiently through the innovative use of technology and by providing flexible financial arrangements.
Our lawyers
Our global network of lawyers is our core strength – we work efficiently across borders, have intimate knowledge of the legal and business culture of the countries where we have offices, advise clients in a practical, easy-to-understand manner and form efficient international teams of attorneys. We were established and have grown on the premise that bringing together people of different backgrounds enriches our lives, enhances our perspectives and improves the work that we do for clients.
Our reputation
We are considered second to none in terms of strength and depth across all regions, particularly in the trademark area, where we are well-advanced by comparison with our competitors and have received several awards. We act for many multinational brand owners in a wide variety of industries, including household and pharmaceutical products, fashion and luxury goods, transportation, sports, consumer products, foods, electronic goods, media, entertainment and technology. We believe in developing a close professional relationship with clients and recognise the importance of understanding your business to better satisfy your legal and commercial requirements.
Our coordinated and scalable approach
We have the knowledge and resources to assist with large-scale trademark portfolio management. We were the first law firm to provide an efficient, globally-coordinated solution to trademark filing and portfolio management in more than 200 jurisdictions. Our technology platform, Global IP Manager, provides 24/7 online access to trademark applications, registrations, renewals, disputes and all correspondence files. Clients can access our platform to run reports on upcoming deadlines and due dates, view records or run reports by country, renewal date and much more. Our Global IP Support Centre handles back-end administration, delivering timely data to help you make strategic brand decisions and focus on more high-value work.
Our full-service offering
We provide strategic advice and vigilant enforcement wherever you operate. We are highly experienced in guiding our clients through the clearance of their brands, whether this is on a global scale or locally and advising them on the potential implications, risks and conflicts. We can recommend ways to streamline new filings to take advantage of efficiencies made available by specific filing regimes. We provide a coordinated and reliable global renewal service, including monitoring renewal deadlines and collating evidence of use and powers of attorney where required under national laws and practice.
We constantly build on our capabilities with innovative solutions suited to the business of global trademark owners. Supported by custom technology, we have standardised prosecution workflows to provide maximum efficiency in relation to charged-for time. We offer pricing certainty in our global trademark filing and prosecution services at highly competitive rates, with extensive experience of innovative fee structuring and invoicing arrangements.
Our end-to-end global trademark prosecution and portfolio management service is integrated with a full suite of trademark protection services so you can benefit from our capabilities across various areas relating to trademark protection. We provide strategic advice that enables you to confidently implement brand protection programmes; launch new brands as you bring products and services to market; navigate assignments, transfers, licences, distribution agreements and other commercial transactions involving trademarks; and enforce trademarks with on-the-ground assistance from 400 IP practitioners worldwide.
