The Intellectual Property Office of Singapore (IPOS) started using the world’s first mobile application “IPOS-Go” for trademark registration.
A new jump
Singapore, August 21, 2019: Trademark registration will be changed by the Intellectual Property Office of Singapore (IPOS) starting to use the world’s first mobile application for trademark registration. This application, called “IPOS-Go”, developed by IPOS, allows businesses and entrepreneurs wishing to register a trademark in Singapore to apply for trademark registration directly to IPOS via their mobile device their movements.
The app provides a simplified user interface and features that give users a seamless and noiseless experience, making their application easier and faster. Trademark registration via IPOS-Go can be completed in less than 10 minutes, compared with the current average of 45 to 60 minutes. The cost of applying will also be significantly reduced as applicants can feel more confident applying in person with IPOS.
Trademarks have become an important element of business success and the world continues to see an increase in trademark application every year. In Singapore, trademark application increased by 30% in the past five years. Easy, fast filing increases the number of businesses and entrepreneurs looking to build a good brand strategy to differentiate themselves from competitors. With IPOS-Go applicants can easily track the status of an application, stay up to date with important developments or apply for trademark renewal on the go.
An incredible app
IPOS-Go demonstrates IPOS’s commitment to advancing Singapore’s Smart National Agenda by delivering digital innovations to better serve citizens and businesses. The trademark application in Singapore also integrates artificial intelligence (AI) technology to improve the search for similar trademarks in the IPOS Register, helping to prevent the registration of similar trademark with protected one. This new feature is essential because more than 40% of registered trademarks in the world today contains images. As the world continues to see a spike in trademark application, AI’s new capabilities will help business owners better manage their brands.
“Trademarks are the world’s meat and potatoes with intellectual property,” said IPOS director Isabelle Tan. They convey the emotional attributes and reputation of each business, creating a distinct identity in an increasingly crowded market. People deal with trademarks every day, and the branding system is very important in protecting and monetizing that distinctive identity. As smartphones are widely used in transactions, the IPOS-Go mobile app is just a finger for businesses and entrepreneurs to protect their brands, build consumer loyalty, and in the end create and increase revenue for the company”.
Read more about Trademark registration in Singapore here.
Also, you can find the list of Singapore IP Firms here.